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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz; Paillard-Bardey, Aurore C.; Schat, Anke - In: International journal of market research 62 (2020) 2, pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
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Older women's responses to current fashion models
Kozar, Joy M.; Damhorst, Mary Lynn - In: Journal of fashion marketing and management 12 (2008) 3, pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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The influence of cognitive load on nonverbal accuracy of caucasian and African-American targets : implications for ad processing
Andrzejewski, Susan A.; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 29 (2017) 2, pp. 83-90
Persistent link: https://www.econbiz.de/10011690498
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Launching a youth apparel brand : Jonathan West New York
Taran, Zina; Rosetti, Joe; Dombroski, Ed - In: Brand research : [an outcome of the second …, (pp. 115-123). 2009
Persistent link: https://www.econbiz.de/10009623339
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Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana; Johnson, Kim P. - In: Journal of fashion marketing and management 12 (2008) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
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The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl; Leseane, Reginald - In: International business realisms : globalizing locally …, (pp. 42-54). 2013
Persistent link: https://www.econbiz.de/10011418001
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African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.; Hennessy, Michael; Bleakley, Amy - In: Journal of advertising research 59 (2019) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10012109422