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Sustainable export marketing strategy fit and performance

Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66

Persistent link: https://www.econbiz.de/10010472878

Export promotion strategy and performance : the role of international experience

Hultman, Magnus; Katsikeas, Constantine S.; Robson, … - In: Journal of international marketing 19 (2011) 4, pp. 17-39

Persistent link: https://www.econbiz.de/10009412157

Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets

Fuchs, Manfred; Köstner, Mariella - In: European journal of international management : EJIM 9 (2015) 3, pp. 306-325

Persistent link: https://www.econbiz.de/10011551255

Export incentives and international entrepreneurship in New Zealand firms

Dana, Leo Paul; Grimwood, Sam; William, Gerard - In: Journal for international business and entrepreneurship … 4 (2009) 1/2, pp. 1-21

Persistent link: https://www.econbiz.de/10003820844

Geographic orientation and performance : evidence from British exporters

Beleska-Spasova, Elena; Glaister, Keith W. - In: Management international review : mir ; journal of … 50 (2010) 5, pp. 533-557

Persistent link: https://www.econbiz.de/10008664291

Self-selection along different export and import markets

Serti, Francesco; Tomasi, Chiara - 2009

How are firms’ performances influenced by the specific characteristics of markets where exports are directed and imports originate from? Using a rich database on Italian manufacturing firms, this essay adds new evidence on the relationship between trade status and firm characteristics. First,...