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Investigating social marketing...
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Canada
17
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17
Sport event
17
Sportveranstaltung
17
Sport
16
Sports
16
Sportmarketing
15
Sports marketing
15
Professional sports
14
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O'Reilly, Norm
60
Nadeau, John
22
Madill, Judith J.
13
Finch, David J.
12
Séguin, Benoit
12
Heslop, Louise A.
11
Abeza, Gashaw
9
Armenakyan, Anahit
5
Haines, George H.
5
Legg, David
4
Lu, Irene R. R.
4
Pegoraro, Ann
4
Riding, Allan Lance
4
Burton, Rick
3
Foster, George
3
Huybers, Twan
3
Kaplan, Alan
3
Levallet, Nadège
3
Foster, Bill
2
Hernandez, Tony
2
Hillenbrand, Carola
2
Knight, Peter
2
Mazanov, Jason
2
Neilson, Leighann C.
2
Parent, Milena M.
2
Prior, Daniel
2
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1
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1
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1
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1
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1
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1
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1
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1
Braedley, L. Anne
1
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1
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1
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1
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1
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International journal of sport management and marketing : IJSMM
17
Journal of sport management : the official journal of the North American Society of Sport Management
8
European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
3
International journal of sport finance
2
Journal of nonprofit & public sector marketing
2
Journal of strategic marketing
2
Sport management review
2
Sport, Business and Management : an international journal ; SBM
2
Academy of Management learning & education : AMLE
1
Advances in e-business research (AEBR) book series
1
Annals of tourism research : ATR ; a social sciences journal
1
Canadian public policy : a journal for the discussion of social and economic policy in Canada
1
Contemporary microenterprise : concepts and cases
1
Corporate reputation review : an international journal
1
Financial services and public policy : proceedings of a conference sponsored by the Schulich School of Business National Research Program in Financial Services and Public Policy
1
Handbook of research on venture capital
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic business
1
International journal of entrepreneurship and small business
1
International journal of nonprofit & voluntary sector marketing
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of education for business
1
Journal of industry - university collaboration : JIUC
1
Journal of marketing education : JME
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Managing event operations
1
Marketing intelligence & planning
1
Ohio University Sport Management Series
1
Optimum : the journal of public sector management
1
Small business economics : an entrepreneurship journal
1
Sport business insights
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The international journal of entrepreneurship and innovation
1
The journal of product & brand management
1
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ECONIS (ZBW)
OLC EcoSci
23
RePEc
7
Other ZBW resources
7
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1
Experimental design methods in sport management research : the playoff safety bias
O'Reilly, Norm
- In:
Journal of sport management : the official journal of …
25
(
2011
)
3
,
pp. 217-228
Persistent link: https://www.econbiz.de/10009240758
Saved in:
2
Sports business unplugged : leadership challenges from the world of sports
Burton, Rick
;
O'Reilly, Norm
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011485798
Saved in:
3
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
4
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
5
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
Saved in:
6
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
7
Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm
;
Berger, Ida E.
;
Hernandez, Tony
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
Saved in:
8
Servicing in sponsorship : a best-worst scaling empirical analysis
O'Reilly, Norm
;
Huybers, Twan
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10010526500
Saved in:
9
A survey of undergraduate marketing programs : an empirical analysis of knowledge areas and metaskills
Finch, David J.
;
Nadeau, John
;
O'Reilly, Norm
- In:
Journal of education for business
93
(
2018
)
2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011920184
Saved in:
10
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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