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Interernational comparisons and descriptive models
Ehrenberg, Andrew S. C. - In: Probleme internationaler wirtschafts- und …, (pp. 87-96). 1981
Persistent link: https://www.econbiz.de/10002116298
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Repetitive advertising and the consumer
Ehrenberg, Andrew S. C. - In: Journal of advertising research 14 (1974) 2, pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924346
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Data reduction : analysing and interpreting statistical data
Ehrenberg, Andrew S. C. - 1975
Persistent link: https://www.econbiz.de/10000555259
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Das Reduzieren der Zahlen : statistische Analyse und Interpretation
Ehrenberg, Andrew S. C. - 1976
Persistent link: https://www.econbiz.de/10000038481
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Differentiation or salience
Ehrenberg, Andrew S. C.; Barnard, Neil; Scriven, John - 2009
Persistent link: https://www.econbiz.de/10003784860
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
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Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.; Uncles, Mark D.; Goodhardt, … - 2010
Persistent link: https://www.econbiz.de/10003924350
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The variability of attitudinal repeat-rates
Dall'Olmo Riley, F.; Ehrenberg, Andrew S. C.; … - 2010
Persistent link: https://www.econbiz.de/10003924358