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Direct marketing management
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Berger, Paul D.
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Roberts, Mary Lou
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Even, Adir
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4
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3
Dong, Weimin
2
Gerstenfeld, Arthur
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Journal of marketing analytics : JMA
3
Zeitschrift für Operations-Research : ZOR ; mathematical methods of operations research
2
17th Annual Workshop on Information Technolgies & Systems (WITS)
1
A Marsh marketing text
1
Advances in electronic marketing
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Applications of supply chain management and e-commerce research
1
Decision support systems : DSS ; the international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of financial and quantitative analysis : JFQA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of targeting, measurement and analysis for marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill/Irwin series in marketing
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Multinational business review
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Operational research quarterly : OR
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Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed
Persistent link: https://www.econbiz.de/10000682829
Saved in:
2
Direct marketing management
Roberts, Mary Lou
-
1989
Persistent link: https://www.econbiz.de/10013474664
Saved in:
3
Interactive brand experience : the concept and the challenges
Roberts, Mary Lou
- In:
Advances in electronic marketing
,
(pp. 103-121)
.
2005
Persistent link: https://www.econbiz.de/10003168017
Saved in:
4
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
Persistent link: https://www.econbiz.de/10001668952
Saved in:
5
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
-
International ed.
Persistent link: https://www.econbiz.de/10013469036
Saved in:
6
Analyzing proximity judgments in an experimental design
Roberts, Mary Lou
;
Taylor, James R.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 68-72
Persistent link: https://www.econbiz.de/10002694447
Saved in:
7
Command post movements for defense alerts
Berger, Paul D.
- In:
Zeitschrift für Operations-Research : ZOR ; …
18
(
1974
)
2
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003488933
Saved in:
8
One man's path to marketing analytics
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011539915
Saved in:
9
Statistical decision analysis of cooperative advertising ventures
Berger, Paul D.
- In:
Operational research quarterly : OR
24
(
1973
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10001894132
Saved in:
10
A comparison of capital structure determinants : the United States and the Republic of Korea
Kim, Hanjoon
;
Berger, Paul D.
- In:
Multinational business review
16
(
2008
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10003890158
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