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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Marketingforschung : Methoden und Modelle zur Bestimmung des Käuferverhaltens
Decker, Reinhold; Wagner, Ralf - 2002
Persistent link: https://www.econbiz.de/10001678503
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Consumer input for marketing decisions
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10000049883
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Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003306110
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Innovationen in Marketing und Handel
Schnedlitz, Peter (ed.) - 2006
Persistent link: https://www.econbiz.de/10003314089
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Die Wirkung kundenorientierter Produkt-Vorankündigungen : eine empirische Untersuchung am Beispiel der Automobilindustrie
Merkel, Oliver - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003426340
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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...
Persistent link: https://www.econbiz.de/10009754227
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Longitudinale Betrachtung der Kognitiven Dissonanz : eine Tagebuchstudie zur Reiseentscheidung
Koller, Monika - 2008
Persistent link: https://www.econbiz.de/10003735369
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Why people (don't) buy : the go and stop signals
Chakravarti, Amitav; Thomas, Manoj - 2015
Persistent link: https://www.econbiz.de/10011295839
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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145