Qualitative marketing research : a cultural approach
Johanna Moisander and Anu Valtonen
| Year of publication: |
2006 ; 1. publ.
|
|---|---|
| Authors: | Moisander, Johanna ; Valtonen, Anu |
| Publisher: |
London [u.a.] : SAGE |
| Subject: | Qualitative Methode | Marketingforschung | Interkulturelles Verstehen | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 227 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-4129-0380-7 ; 1-4129-0381-5 ; 978-1-4129-0380-6 ; 978-1-4129-0381-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003306110