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A critical analysis of life cycle and social class concepts in understanding consumer shopping behavior
Jain, Subhash Chandra - 1966
Persistent link: https://www.econbiz.de/10003062361
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Export strategy
Jain, Subhash C. - 1989 - 1. publ.
Persistent link: https://www.econbiz.de/10000766540
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Marketing planning and strategy
Jain, Subhash C. - 1985 - 2. ed
Persistent link: https://www.econbiz.de/10000690537
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Nationalization of foreign property : a study in North-South dialogue
Jain, Subhash C. - 1983
Persistent link: https://www.econbiz.de/10000692617
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International marketing management
Jain, Subhash C. - 1987 - 2. ed
Persistent link: https://www.econbiz.de/10000715339
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State of the art of international marketing research : directions for the future
Jain, Subhash C. - In: Journal for global business advancement : JGBA 1 (2007/08) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10003756739
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Assessment of globalisation : a revisit
Jain, Subhash C.; Srinivasan, Narasimhan - In: Journal for global business advancement : JGBA 1 (2007/08) 2/3, pp. 178-203
Persistent link: https://www.econbiz.de/10003756879
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A historical examination of the evolution of international advertising standardization/adaptation thought
Ryans, John K.; Griffith, David A.; Jain, Subhash C. - In: International business scholarship : AIB fellows on the …, (pp. 279-293). 2008
Persistent link: https://www.econbiz.de/10003774188
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The role of MNCs in alleviating global poverty
Jain, Subhash C.; Vachani, Sushil - In: Multinational corporations and global poverty reduction, (pp. 3-28). 2006
Persistent link: https://www.econbiz.de/10003278450
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Emerging economies and the transformation of international business : Brazil, Russia, India and China (BRICs)
Jain, Subhash C. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003283384