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Marketing management cases : p...
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Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
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2
Marketing management cases
Weilbacher, William M.
-
1980
-
3. ed
Persistent link: https://www.econbiz.de/10000052458
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3
The qualitative values of advertising media
Weilbacher, William M.
- In:
Advertising management
,
(pp. 406-415)
.
1965
Persistent link: https://www.econbiz.de/10002976304
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4
Standard classification of consumer characteristics
Weilbacher, William M.
- In:
Journal of marketing
31
(
1967
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10002976391
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5
Advertising
Weilbacher, William M.
-
1979
Persistent link: https://www.econbiz.de/10013467499
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6
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
Saved in:
7
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
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