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Marketing
15,060
Evaluation
10,775
Bewertung
10,698
Marktforschung
6,732
Market research
6,512
Theorie
5,533
Theory
5,529
Deutschland
4,478
Germany
4,130
Marketingmanagement
3,780
Marketing management
3,676
Konsumentenverhalten
3,295
Consumer behaviour
3,292
USA
2,422
United States
2,359
Beziehungsmarketing
1,267
Relationship marketing
1,262
Welt
1,081
World
1,081
Marketingtheorie
971
Marketing theory
946
Markenführung
929
Brand management
926
Innovation
922
Strategisches Management
915
marketing
911
Online-Marketing
827
Werbung
800
Internet marketing
779
Wirkungsanalyse
758
Impact assessment
749
Management
706
Bibliometrie
692
Bibliometrics
691
Social Web
675
Social web
675
EU countries
617
EU-Staaten
617
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614
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598
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6,075
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4,275
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18,327
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15,453
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409
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1
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Article in journal
11,265
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11,265
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4,385
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4,385
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4,154
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4,154
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2,947
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2,292
Working Paper
2,292
Thesis
2,053
Collection of articles of several authors
1,961
Sammelwerk
1,961
Lehrbuch
1,371
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1,204
Textbook
1,148
Bibliografie enthalten
830
Bibliography included
830
Konferenzschrift
794
Case study
553
Fallstudie
553
Conference proceedings
479
Amtsdruckschrift
368
Government document
368
Ratgeber
331
Guidebook
290
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261
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261
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188
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188
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174
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120
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120
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108
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108
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108
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108
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104
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103
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103
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English
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10,993
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244
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193
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111
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101
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98
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82
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50
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28
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21
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19
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18
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17
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14
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12
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12
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10
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8
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7
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7
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5
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5
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5
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2
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2
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2
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2
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1
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1
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1
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Author
All
Meffert, Heribert
142
Kotler, Philip
141
Bruhn, Manfred
121
Pepels, Werner
96
Homburg, Christian
75
Viscusi, W. Kip
68
Wiedmann, Klaus-Peter
59
Malhotra, Naresh K.
58
Bauer, Hans H.
50
Sheth, Jagdish N.
48
Herrmann, Andreas
46
Huber, Frank
46
Kuß, Alfred
43
Hruschka, Harald
42
Kirchgeorg, Manfred
41
Fritz, Wolfgang
39
Belz, Christian
38
Hair, Joseph F.
37
Backhaus, Klaus
36
Kumar, V.
34
Leeflang, Peter
34
Reinecke, Sven
34
Armstrong, Gary
33
Kreutzer, Ralf T.
33
Tomczak, Torsten
33
Unger, Fritz
33
Albers, Sönke
31
Decker, Reinhold
31
Dichtl, Erwin
31
Tadajewski, Mark
31
Ahlert, Dieter
30
Franses, Philip Hans
30
Kleinaltenkamp, Michael
30
Koschnick, Wolfgang J.
30
Sarstedt, Marko
30
Hildebrandt, Lutz
29
Zerres, Michael P.
29
Diller, Hermann
28
Kniesner, Thomas J.
27
Wildner, Raimund
27
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Institution
All
Springer Fachmedien Wiesbaden
174
National Bureau of Economic Research
133
OECD
120
American Marketing Association
80
Institut für Demoskopie Allensbach
67
Edward Elgar Publishing
47
Europäischer Rechnungshof
44
Independent Evaluation Group
43
European Society for Opinion and Marketing Research
36
Weltbank
33
Europäische Kommission
31
World Bank
27
Hochschulrektorenkonferenz
26
Verlag Dr. Kovač
26
Weltbank / Independent Evaluation Group
26
IGI Global
25
Monopolkommission
25
Books on Demand GmbH <Norderstedt>
20
Gesellschaft für Konsum-, Markt- und Absatzforschung
19
Europäische Kommission / Gemeinsame Forschungsstelle
18
Fördergesellschaft Marketing an der Universität Augsburg
18
Haufe-Lexware GmbH & Co. KG
17
W. Kohlhammer GmbH
17
De Gruyter Oldenbourg
16
Springer International Publishing
16
Springer-Verlag GmbH
16
Uni-Taschenbücher GmbH
15
Duncker & Humblot
14
Fachhochschule Reutlingen / European School of Business
14
Weltbank / Operations Evaluation Department
14
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Organisation for Economic Co-operation and Development
12
Verlag Franz Vahlen
12
Friedrich-Schiller-Universität Jena
11
Rheinisch-Westfälisches Institut für Wirtschaftsforschung
11
Springer Gabler <Firma>
11
Academy of Marketing Science
10
Shaker Verlag
10
Harvard Graduate School of Business Administration
9
NetLibrary, Inc
9
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Published in...
All
SpringerLink / Bücher
569
Journal of business research : JBR
276
Journal of marketing research : JMR
202
Europäische Hochschulschriften / 5
174
Working paper / National Bureau of Economic Research, Inc.
168
Springer eBook Collection
166
Gabler Edition Wissenschaft
133
NBER working paper series
129
Springer eBook Collection / Business and Economics
128
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of marketing management : MM
117
NBER Working Paper
114
Journal of the Academy of Marketing Science
113
International journal of market research : JMRS ; the journal of the Market Research Society
107
European journal of marketing : EJM
99
Journal of marketing education : JME
99
Lehrbuch
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Qualitative market research : an international journal
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of marketing
81
Discussion paper series / IZA
78
Jahrbuch der Absatz- und Verbrauchsforschung
77
Marketing theory
76
Journal of macromarketing : examining the interactions among markets, marketing, and society
72
Marketing letters : a journal of research in marketing
69
Research
66
Marketing : ZFP ; journal of research and management
65
Marketing intelligence & planning
64
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Journal of historical research in marketing
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
59
The marketing review
59
Discussion paper / Centre for Economic Policy Research
56
Journal of business ethics : JOBE
53
Journal of strategic marketing
52
Evaluation : ein systematisches Handbuch ; [Fachtagung ... welche von der SEVAL und der DeGEval gemeinsam ... durchgeführt wurde]
51
International journal of forecasting
51
Journal of business economics : JBE
51
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
50
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
9,148
RePEc
8,528
BASE
2,082
EconStor
596
ArchiDok
307
USB Cologne (business full texts)
257
OLC EcoSci
70
Other ZBW resources
46
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Showing
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date (newest first)
date (oldest first)
1
Evaluating market opportunity and delivering a successful product
Kumar, Gopaldas Pawan
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
2
,
pp. 157-166
Persistent link: https://www.econbiz.de/10012025002
Saved in:
2
Evaluating a computer-based
marketing
course by means of focus groups and interviews
Höld, Regina
- In:
Organising knowledge : methods and case studies
,
(pp. 138-152)
.
2004
Persistent link: https://www.econbiz.de/10001924262
Saved in:
3
Der
Erfolg
von Unternehmenszusammenschlüssen : eine empirische Untersuchung
Möller, Wolf-Peter
-
1983
Persistent link: https://www.econbiz.de/10000073552
Saved in:
4
Transparency for positive adjustment : identifying and evaluating government intervention
1983
Persistent link: https://www.econbiz.de/10000073560
Saved in:
5
Measuring masters and masterpieces : French rankings of French painters and paintings from realish to surrealism
Bruegel, Martin
;
Galenson, David W.
-
2001
Persistent link: https://www.econbiz.de/10001580047
Saved in:
6
Determinanten des Lern- und Anwendungserfolgs in der betrieblichen Fortbildung
Klein, Udo
-
1989
Persistent link: https://www.econbiz.de/10008730849
Saved in:
7
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
8
Warum Start-ups und Produkte floppen : die 10 Todsünden des Marketings im Zeitalter der Digitalisierung
Müller, Tina
;
Schroiff, Hans-Willi
-
2020
-
2. Auflage
: Analyse der Ursachen des Misserfolgs. Innovation: vom Consumer Insight zum Produktkonzept.
Marketing
-Mix: vom Produktkonzept …
Persistent link: https://www.econbiz.de/10012290718
Saved in:
9
High visibility : transforming your personal and professional brand
Rein, Irving J.
;
Kotler, Philip
;
Hamlin, Michael
; …
-
2006
-
3rd ed
Persistent link: https://www.econbiz.de/10013469206
Saved in:
10
Heresies and sacred cows in scholarly
marketing
publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
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