By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the...

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about...

Intro -- Contents -- Acknowledgements -- 1 A Major Transformation -- 2 Confronting New Worries -- 3 Drawing on the Past -- 4 The Internet as a Test Bed -- 5 Rethinking Television -- 6 The Customized Store -- 7 Issues of Trust -- 8 Envy, Suspicion, and the Public Sphere -- Notes -- Index.

Cover -- Half-title -- Title -- Copyright -- Contents -- 1 A Frog Slowly Boiled -- 2 The Discriminating Merchant -- 3 Toward the Data- Powered Aisle -- 4 Hunting the Mobile Shopper -- 5 Loyalty as Bait -- 6 Personalizing the Aisles -- 7 What Now? -- Acknowledgments -- Notes -- Index -- A -- B --...

The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already...