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61
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Finance research letters
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Industrial marketing management : the international journal for industrial and high-tech firms
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1
Kundennutzenanalyse : ein neues Verfahren zur Bestimmung und Verbesserung der Wettbewerbsfähigkeit von Investitionsgütern
Schauenburg, Jochen
-
1999
Persistent link: https://www.econbiz.de/10001363043
Saved in:
2
Die Kunst der Kundenbeziehung : die besten Ratschläge für ein langfristig profitables CRM
Hafner, Nils
-
2019
-
2. Auflage
Persistent link: https://www.econbiz.de/10012003976
Saved in:
3
Kundenorientierung
: in Innovation, Marketing, Vertrieb, Organisation und Führung
Orengo, Markus
-
2016
Persistent link: https://www.econbiz.de/10011550760
Saved in:
4
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
Grigsby, Mike
-
2016
Persistent link: https://www.econbiz.de/10011517452
Saved in:
5
Segmentspezifische Kundenzufriedenheitsanalyse : neue Ansätze zur Segmentierung von Märkten
Hahn, Carsten H.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001643623
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6
Profitabilität durch das Management von Kundentreue : theoretische Diskussion, Methodik und empirische Ergebnisse am Beispiel der Automobilindustrie
Dittmar, Matthias
-
2000
Persistent link: https://www.econbiz.de/10001451538
Saved in:
7
Bestandskundenmarketing von Versicherungsunternehmen
Eurich, Andreas
-
2001
Persistent link: https://www.econbiz.de/10001558525
Saved in:
8
Customer Value Management : die Integration von Kundenwert und Kundennutzen als Marketingansatz im Verkehrsdienstleistungsbereich
Böhrs, Sandra
-
2004
Persistent link: https://www.econbiz.de/10002132776
Saved in:
9
Kundenwissen erschließen : Customer Knowledge Management ; Leitfaden mit Instrumenten für die Praxis
Götze, Ruth
-
2009
Persistent link: https://www.econbiz.de/10003927007
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10
Customer knowledge management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
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