This study empirically examines the moderating effects of age and partner trust on the relationship between control mechanisms and perceptions of performance in 129 US-based international joint ventures (IJVs). A reliance on formal control mechanisms and general managers' perceptions of IJV...

The present study investigates the relationship between transformational leadership (TL) and work engagement (WE). After the devastating effects of the recently hit global pandemic, organizations attempted to employ resilient strategies as turnaround strategies to gain the lost businesses. This...

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective response and general attitude toward ad was examined....

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...