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Learning from winners : how research drove a new model for the automotive industry
Pettit, Raymond - In: Journal of advertising research 48 (2008) 4, pp. 583-590
Persistent link: https://www.econbiz.de/10003797987
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Learing from winners : how IBM seized the day
Pettit, Raymond - In: Journal of advertising research 49 (2009) 1, pp. 104-110
Persistent link: https://www.econbiz.de/10003833790
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Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.; Pettit, Raymond; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 4, pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
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A special report from the Advertising Research Foundation : the Foundations of Quality initiative ; a five-part immersion into the quality of online research
Walker, Robert; Pettit, Raymond; Rubinson, Joel - In: Journal of advertising research 49 (2009) 4, pp. 464-485
Persistent link: https://www.econbiz.de/10003923956