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Ahuvia, Aaron - In: Journal of economic psychology : research in economic … 29 (2008) 4, pp. 491-507

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Ahuvia, Aaron - In: The Cambridge handbook of psychology and economic behaviour, (pp. 199-226). 2008

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Ahuvia, Aaron - In: Journal of business research : JBR 61 (2008) 5, pp. 497-499

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Ahuvia, Aaron - In: Consumer-brand relationships : theory and practice, (pp. 204-220). 2012

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Rauschnabel, Philipp A.; Ahuvia, Aaron; Ivens, Björn Sven - In: Consumer brand relationships : meaning, measuring, managing, (pp. 108-122). 2015

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Ahuvia, Aaron; Gistri, Giacomo; Romani, Simona; Pace, … - In: Luxury marketing : a challenge for theory and practice, (pp. 279-293). 2013

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Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243

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Ahuvia, Aaron; Izberg-Bilgin, Elif - In: Brands : interdisciplinary perspectives, (pp. 268-296). 2015

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Batra, Rajeev; Ahuvia, Aaron; Bagozzi, Richard P. - In: Journal of marketing 76 (2012) 2, pp. 1-16

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Maiwald, Denise; Ahuvia, Aaron; Ivens, Björn Sven; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 30 (2013) 2, pp. 50-59

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