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Theoretical bases of consumer satisfaction research: review, critique, and future direction

Oliver, Richard L. - In: Theoretical developments in marketing, (pp. 206-210). 1980

Persistent link: https://www.econbiz.de/10003643953

Customer satisfaction research

Oliver, Richard L. - In: The handbook of marketing research : uses, misuses, and …, (pp. 569-587). 2006

Persistent link: https://www.econbiz.de/10003420683

Expeczancy theory predictions of salesmen's performance

Oliver, Richard L. - In: Journal of marketing research : JMR 11 (1974) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10002586657

Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L. - 2010 - 2. ed.

Persistent link: https://www.econbiz.de/10003752230

Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L. - 2015 - Second edition

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all...

Persistent link: https://www.econbiz.de/10014497661

Price discrimination through online couponing : impact on likelihood of purchase and profitability

Shor, Mikhael; Oliver, Richard L. - In: Journal of economic psychology : research in economic … 27 (2006) 3, pp. 423-440

Persistent link: https://www.econbiz.de/10003328521

Modeling entrepreneurial action choice : from intent through rhetoric to action

Black, Janice A.; Oliver, Richard L.; Paris, Lori D. - In: Enhancing competences for competitive advantage, (pp. 201-233). 2010

Persistent link: https://www.econbiz.de/10003976983

Determinants and consequences of role conflict and ambiguidity among retail sales managers

Oliver, Richard L.; Brief, Arthur P. - In: Journal of retailing 53 (1977/78) 4, pp. 47-58

Persistent link: https://www.econbiz.de/10002586640

Equity and disconfirmation perceptions as influences on merchant and product satisfaction

Oliver, Richard L. - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 372-383

Persistent link: https://www.econbiz.de/10001098561

Perspectives on behavior-based versus outcome-based salesforce control systems

Anderson, Erin - In: Journal of marketing 51 (1987) 4, pp. 76-88

Persistent link: https://www.econbiz.de/10001052726