Satisfaction : a behavioral perspective on the consumer
Richard L. Oliver
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | Oliver, Richard L. |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 519 S. graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Orig. publ.: 1997 0906 |
| ISBN: | 978-0-7656-1770-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752230