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Rhetorical history and strategic marketing : the example of Starbucks

Volle, Pierre - In: Journal of historical research in marketing 14 (2022) 1, pp. 111-129

Persistent link: https://www.econbiz.de/10012880740

Perceived benefits of loyalty programs : scale development and implications for relational strategies

Mimouni Chaabane, Aïda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 32-37

Persistent link: https://www.econbiz.de/10003909520

CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œvre et performance organisationnelle

Meyer-Waarden, Lars; Volle, Pierre - In: Recherche et applications en marketing 27 (2012) 4, pp. 3-9

Persistent link: https://www.econbiz.de/10010199785

Principes, modalités, apports et limites de la Design Science Research en marketing : application illustrative au pilotage des parcours clients

Jacob, Florence; Pez, Virginie; Volle, Pierre - In: Recherche et applications en marketing : RAM 37 (2022) 2, pp. 3-32

Persistent link: https://www.econbiz.de/10013174985

Shifting to phygital experience management with design science : a six-step method to manage customer journeys

Jacob, Florence; Pez, Virginie; Volle, Pierre - In: Journal of strategic marketing 31 (2023) 5, pp. 961-982

Persistent link: https://www.econbiz.de/10014305060

The Immersive Experience in Commercial Web Sites of Virtual Reality

Charfi, Anis; Volle, Pierre - 2015

This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...

Persistent link: https://www.econbiz.de/10014188781