Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Intermedia Substitutability an...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
3
National advertising
3
Werbung
3
Brand management
2
Game theory
2
Markenführung
2
Preismanagement
2
Pricing
2
Pricing strategy
2
Spieltheorie
2
Advertising effects
1
Brand
1
Brand positioning
1
Construal level
1
Consumer behaviour
1
Cooperative advertising
1
Country-of-origin
1
Cultural distance
1
Cultural identity
1
Designation of origin
1
Distribution channel
1
Handelsmarke
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Konsumentenverhalten
1
Kulturelle Identität
1
Markenartikel
1
Marketing channels
1
Online-Marketing
1
Private labels
1
Revenue sharing
1
Store brand
1
Vertriebsweg
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Amrouche, Nawel
1
Japutra, Arnold
1
Karray, Salma
1
Martín Herrán, Guiomar
1
Seo, Yuri
1
Septianto, Felix
1
Sigué, Simon Pierre
1
Sung, Billy
1
Yan, Ruiliang
1
more ...
less ...
Published in...
All
International journal of production economics
1
International marketing review
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
RePEc
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
