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Consumer behaviour
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Brand image
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Aaker, Jennifer
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13
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ECONIS (ZBW)
RePEc
548
OLC EcoSci
24
USB Cologne (EcoSocSci)
2
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1
Engaging the customer : the opposing forces of regulatory nonfit versus fit
Lee, Angela Y.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 134-136
Persistent link: https://www.econbiz.de/10003860475
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2
Goal-driven marketing research : the answer to a shrinking budget
Lee, Angela Y.
- In:
Kellogg on marketing
,
(pp. 361-372)
.
2010
Persistent link: https://www.econbiz.de/10008664272
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3
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
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4
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
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5
Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 165-176)
.
2005
Persistent link: https://www.econbiz.de/10003100369
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6
Dimensionen der Markenpersönlichkeit
Aaker, Jennifer
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 91-102)
.
2001
Persistent link: https://www.econbiz.de/10002989182
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7
Cross-cultural consumer psychology
Shavitt, Sharon
;
Lee, Angela Y.
;
Johnson, Timothy P.
- In:
Handbook of consumer psychology
,
(pp. 1103-1131)
.
2008
Persistent link: https://www.econbiz.de/10003716680
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8
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
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9
It's time to vote : the effect of matching message orientation and temporal frame on political persuasion
Kim, Hakkyun
;
Rao, Akshay R.
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 877-889
Persistent link: https://www.econbiz.de/10003861925
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10
Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Jiewen Hong
;
Lee, Angela Y.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 456-472
Persistent link: https://www.econbiz.de/10008662502
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