A closer look at reference price : a commentary
Year of publication: |
2013
|
---|---|
Authors: | Lee, Angela Y. |
Other Persons: | Cheng, Lillian L. (reviewed) ; Monroe, Kent B. (reviewed) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 3, p. 151-154
|
Subject: | Reference price | Preis | Price | Preistheorie | Price theory | Preismanagement | Pricing strategy | USA | United States |
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