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Data Mining - Ein einführender...
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1
Handbuch Data Mining im
Marketing
: Knowledge Discovery in
Marketing
Databases
Hippner, Hajo
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001409844
Saved in:
2
Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.
;
Llorente, Roberto
;
Morant, …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
Saved in:
3
360i generates nearly $ 1 billion in revenue for internet paid-search clients
Geraghty, Kevin
;
Sonmezer, Eric
;
Maron, Matthew
;
Ruble, …
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011671880
Saved in:
4
Categorizing cruise lines by passenger perceived experience
Li, Yiwei
;
Kwortnik, Robert
- In:
Journal of travel research : a quarterly publication of …
56
(
2017
)
7
,
pp. 941-956
Persistent link: https://www.econbiz.de/10011731364
Saved in:
5
Applying data mining method for
marketing
purpose in social networks : case of Tebyan
Sharifian, Hani
;
Ashtiani, Mohammad Meisam Danesh
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011796488
Saved in:
6
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav
;
Aggarwal, Himanshu
;
Rani, Rinkle
- In:
International journal of business information systems : …
23
(
2016
)
2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10011636722
Saved in:
7
Data mining for design and
marketing
Ohsawa, Yukio
(
contributor
);
Yada, Katsutoshi
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003752868
Saved in:
8
Data Mining und
Marketing
Klein, Andreas
;
Hövel, Stefan
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
38
(
2009
)
2
,
pp. 201-203
Persistent link: https://www.econbiz.de/10003807995
Saved in:
9
Sensing values in designing products and markets on data mining and visualizations
Ohsawa, Yukio
- In:
Data mining for design and marketing
,
(pp. 1-17)
.
2009
Persistent link: https://www.econbiz.de/10003861727
Saved in:
10
An introduction to data mining
Stephens, Christopher R.
;
Sukumar, R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 455-483)
.
2006
Persistent link: https://www.econbiz.de/10003420644
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