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Kundenorientierung und Leistun...
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Beziehungsmarketing
25,515
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25,514
Consumer behaviour
9,243
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9,243
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5,621
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2,281
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1,917
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1,913
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1,911
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1,829
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1,760
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1,715
Customer integration
1,656
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1,647
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1,616
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1,597
Kundenwert
1,514
Customer value
1,488
Innovation
1,441
Vertrauen
1,412
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1,408
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Bruhn, Manfred
177
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112
Kumar, V.
79
Huber, Frank
59
Verhoef, Peter C.
55
Han, Heesup
54
Hadwich, Karsten
53
Stauss, Bernd
53
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Corsten, Hans
50
Herrmann, Andreas
50
Piller, Frank T.
48
Krafft, Manfred
44
Kleinaltenkamp, Michael
41
Mattila, Anna S.
41
Palmatier, Robert W.
41
Edvardsson, Bo
40
Meffert, Heribert
40
Meyer, Anton
40
Gil Saura, Irene
37
Grönroos, Christian
36
Stock-Homburg, Ruth
36
Gustafsson, Anders
35
Reichwald, Ralf
35
Smith, Alan D.
34
Hippner, Hajo
33
Svensson, Göran
33
Wiedmann, Klaus-Peter
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Evanschitzky, Heiner
31
Gössinger, Ralf
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Matzler, Kurt
30
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
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Springer Fachmedien Wiesbaden
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IGI Global
25
National Bureau of Economic Research
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OECD
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Europäische Kommission
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Europäische Kommission / Statistisches Amt
16
Verlag Dr. Kovač
14
Springer-Verlag GmbH
12
American Marketing Association
11
Universität Kaiserslautern / Lehrstuhl für Produktionswirtschaft
11
Books on Demand GmbH <Norderstedt>
10
Haufe-Lexware GmbH & Co. KG
9
Singapur / Department of Statistics
9
Svenska Handelshögskolan <Helsinki>
9
W. Kohlhammer GmbH
9
Harvard Graduate School of Business Administration
8
Nomos Verlagsgesellschaft
8
Springer Gabler <Firma>
8
Verlag Franz Vahlen
8
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
8
Edward Elgar Publishing
7
Eric Cuvillier <Firma>
7
Fördergesellschaft Marketing an der Universität Augsburg
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Ungarn / Központi Statisztikai Hivatal
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Deutsches Institut für Wirtschaftsforschung
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Erich-Schmidt-Verlag
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
6
Logos Verlag Berlin
6
Malaysia / Jabatan Perangkaan
6
Universität St. Gallen
6
Wiley-VCH
6
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5
Deutschland / Bundesministerium für Bildung und Forschung
5
Fraunhofer-Institut für System- und Innovationsforschung
5
Friedrich-Schiller-Universität Jena
5
Information Resources Management Association
5
Institut für Technik der Betriebsführung
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Shaker Verlag
5
Universität Mannheim
5
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Journal of business research : JBR
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Journal of retailing and consumer services
600
SpringerLink / Bücher
433
Industrial marketing management : the international journal for industrial and high-tech firms
424
International journal of hospitality management
323
The journal of services marketing
267
The service industries journal
246
The journal of business & industrial marketing
237
Journal of the Academy of Marketing Science
175
Journal of strategic marketing
173
Journal of service management
159
Journal of service research : JSR
148
International journal of electronic customer relationship management : IJECRM
143
International journal of contemporary hospitality management
130
Journal of marketing
128
Gabler Edition Wissenschaft
126
Tourism management : research, policies, practice
120
Journal of travel and tourism marketing
119
Journal of hospitality marketing & management
117
Services marketing quarterly
113
The journal of product & brand management
112
European journal of marketing : EJM
110
Journal of retailing
109
Psychology & marketing
108
The journal of brand management : an international journal
108
Asia Pacific journal of marketing and logistics
107
Marketing intelligence & planning
105
Cogent business & management
103
Springer eBook Collection / Business and Economics
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Service business
96
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
European journal of operational research : EJOR
87
The international journal of bank marketing : IJBM
87
International journal of production economics
86
Journal of marketing management : MM
84
Springer eBook Collection
82
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Journal of service research
79
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,201
Other ZBW resources
263
RePEc
225
ArchiDok
77
USB Cologne (business full texts)
74
BASE
38
EconStor
37
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1
Performance measurement approach to show the value for the customer in an industrial
service
network
Ukko, Juhani
;
Pekkola, Sanna
;
Saunila, Minna
;
Rantala, Tero
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 214-229
Persistent link: https://www.econbiz.de/10011317292
Saved in:
2
The
service
revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
Saved in:
3
IT-related
service
: a multidisciplinary perspective
Huang, Ming-hui
;
Rust, Roland T.
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 251-258
Persistent link: https://www.econbiz.de/10009782150
Saved in:
4
Measuring customer experience in
service
: a systematic review
Bueno, Eduardo Veiga
;
Weber, Tiziana Brenner Beauchamp
; …
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
Saved in:
5
Relationship marketing and
service
: an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
6
Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi
;
Rahman, Zillur
- In:
International journal of business excellence
15
(
2018
)
2
,
pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
Saved in:
7
Organisation von Dienstleistungen bei Herstellern von langlebigen Wirtschaftsgütern
Dornach, Andrea
-
1993
Persistent link: https://www.econbiz.de/10000532343
Saved in:
8
Qualität und Produktivität im Dienstleistungsmanagement : strategische Handlungsfelder im Versicherungs- und Finanzdienstleistungswettbewerb
Lehmann, Axel Peter
-
1998
Persistent link: https://www.econbiz.de/10000661766
Saved in:
9
Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10000665347
Saved in:
10
Kunden- und Servicemanagement : erfolgreich der Servicewüste entgehen
Call, Guido
-
2008
Persistent link: https://www.econbiz.de/10003719515
Saved in:
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