//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
IMC, brand communications, and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Neuseeland
23
New Zealand
23
Marketing
12
Social marketing
11
Arzneimittel
10
Pharmaceuticals
10
Social Marketing
10
Ethics
8
Ethik
8
Marketing management
8
Marketingmanagement
8
Unternehmensethik
7
Werbung
7
Advertising
6
Advertising regulation
6
Children
6
Kinder
6
Werbebeschränkung
6
Business ethics
5
Consumer behaviour
5
Gesundheitsvorsorge
5
Konsumentenverhalten
5
Preventive care
5
Advertising effects
4
Gesundheitspolitik
4
Großbritannien
4
Health policy
4
Pharmaceutical industry
4
Pharmaindustrie
4
United Kingdom
4
Werbewirkung
4
Australia
3
Australien
3
Brand management
3
Consumer policy
3
Ernährung
3
Gesundheitswesen
3
Health care system
3
Jugendschutz
3
Markenführung
3
more ...
less ...
Online availability
All
Undetermined
15
Free
2
Type of publication
All
Book / Working Paper
46
Article
26
Type of publication (narrower categories)
All
Arbeitspapier
33
Working Paper
33
Graue Literatur
31
Non-commercial literature
31
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
9
Book section
9
Aufsatzsammlung
3
Lehrbuch
3
Textbook
3
Handbook
2
Handbuch
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Nachruf
1
Sammelwerk
1
more ...
less ...
Language
All
English
72
Author
All
Eagle, Lynne C.
65
Dahl, Stephan
20
Bulmer, Sandy
11
Kitchen, Philip J.
10
Hawkins, Jacinta
9
Eagle, Lynne
7
Rose, Lawrence Craig
7
Czarnecka, Barbara
6
De Bruin, Anne
5
Brennan, Ross
4
Chamberlain, Kerry
4
Hay, Rachel
4
Lloyd, Jenny
4
Pelsmacker, Patrick de
4
Taylor, Charles Raymond
4
Low, David R.
3
McCarthy, Breda
2
Rose, Lawrence C.
2
Shergill, Gurvinder S.
2
Zou, Liping
2
Akhtar, Naveed
1
Alejandro, Thomas Brashear
1
Allen, Larissa N.
1
Arin, Kerim Peren
1
Bhati, Abhishek
1
Bird, Sara
1
Blackman, Anna
1
Blair, Rachel
1
Báez, Carlos
1
Carter, Stacy M.
1
Case, Peter
1
Chaiechi, Taha
1
Dahl, Stephen
1
David, Patricia
1
Davison, Antonia
1
Ellis, Nick
1
Higgins, Matthew
1
Hill, Susie
1
Hunt, Lynn M.
1
Hunt, Lynne
1
more ...
less ...
Published in...
All
Working paper / Department of Commerce, College of Business, Massey University
31
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
The SAGE handbook of marketing ethics
3
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Working papers / Department of Commerce, College of Business, Massey University
2
Always learning
1
Australasian marketing journal
1
Australian bulletin of labour
1
Business & Management/Marketing
1
Contemporary issues in social marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of customer behaviour
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Marketing Intelligence & Planning
1
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
1
Young consumers : insight and ideas for responsible marketers
1
informa business
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
17
Other ZBW resources
17
RePEc
3
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
Saved in:
2
Building brands or bolstering egos? : A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne
-
1999
Persistent link: https://www.econbiz.de/10001529821
Saved in:
3
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
4
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
Saved in:
5
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
6
The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta
;
Arin, Kerim Peren
;
Rose, Lawrence Craig
; …
-
2008
Persistent link: https://www.econbiz.de/10003792323
Saved in:
7
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
8
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
Saved in:
9
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
10
School-based health communication : exploring the home-school partnership
Hawkins, Jacinta
;
Bulmer, Sandy
;
Rose, Lawrence Craig
; …
-
2006
Persistent link: https://www.econbiz.de/10003582843
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->