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The earnings effects of marketing communication expenditures during recessions
Graham, Roger C.; Frankenberger, Kristina D. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 5-24
Persistent link: https://www.econbiz.de/10009241306
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Should firms increase advertising expenditures during recessions? : Report No. 03-113
Frankenberger, Kristina D.; Graham, Roger C. - In: MSI reports : working paper series (2003) 3, pp. 65-85
Persistent link: https://www.econbiz.de/10001978482
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Understanding the role of spokesperson voice in broadcast advertising
Dahl, Darren W. - In: Sensory marketing : research on the sensuality of products, (pp. 169-182). 2010
Persistent link: https://www.econbiz.de/10003933275
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Clarity in defining product design : inspiring research opportunities for the design process
Dahl, Darren W. - In: The journal of product innovation management : an … 28 (2011) 3, pp. 425-427
Persistent link: https://www.econbiz.de/10008991416
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The argument for consumer-based strategy papers
Dahl, Darren W. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10011489046
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Campagnes humanitaires choc : pour une meilleure compréhension de leur efficacité : réflexions sur l’article "emotions et comportements prosociaux : étude de l’efficacité des campa...
Dahl, Darren W. - In: Recherche et applications en marketing 33 (2018) 1, pp. 94-98
Persistent link: https://www.econbiz.de/10012024146
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Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 690-701
Persistent link: https://www.econbiz.de/10003794440
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The role of imagination-focused visualization on new product evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
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Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.; Sengupta, Jaideep; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
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Learning to click : an evaluation of the personal response system clicker technology in introductory marketing courses
Sprague, Elaine Williamson; Dahl, Darren W. - In: Journal of marketing education : JME 32 (2010) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10003957579