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Lee, Euehun; Mathur, Anil; Choong, Kwai Fatt; Moschis, … - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 793-805

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Moschis, George P.; Lee, Euehun; Mathur, Anil; Rigdon, … - In: International journal of consumer studies 39 (2015) 4, pp. 380-386

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Mathur, Anil; Preecha Yingwattanakul; Shannon, Randall; … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 45-59

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Moschis, George P.; Fon Sim Ong; Abessi, Masoud; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 141-151

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Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456

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Mathur, Anil; Fon Sim Ong; Choong, Kwai Fatt; … - In: Journal of marketing analytics : JMA 5 (2017) 1, pp. 31-43

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