Narrow search
Showing 1 - 10 of 49
Cover Image
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
Nevins, Jennifer L.; Money, R. Bruce - In: Industrial marketing management : the international … 37 (2008) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003650412
Cover Image
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
Persistent link: https://www.econbiz.de/10013208270
Cover Image
Determinant attributes of store patronage : downtown versus outlying shopping centers
Bearden, William O. - In: Journal of retailing 53 (1977) 2, pp. 15-22
Persistent link: https://www.econbiz.de/10001881833
Cover Image
Development and validation of the Agents' Socially Desirable Responding (ASDR) scale
Manning, Kenneth C.; Bearden, William O.; Tian, Kelly - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003805710
Cover Image
Objective and subjective knowledge relationships : a quantitative analysis of consumer research findings
Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 864-876
Persistent link: https://www.econbiz.de/10003807434
Cover Image
Editorial: Consumer behavior and retailing
Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-244
Persistent link: https://www.econbiz.de/10003892338
Cover Image
Special issue: Consumer behavior and retailing
Bearden, William O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003892401
Cover Image
Self-monitoring, norms, and attitudes as influences on consumer complaining
Bearden, William O.; Crockett, Melissa - In: Journal of business research : JBR 9 (1981) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10003485080
Cover Image
Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
Cover Image
An assessment of chronic regulatory focus measures
Haws, Kelly L.; Dholakia, Utpal M.; Bearden, William O. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 967-982
Persistent link: https://www.econbiz.de/10008666345