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Harmonizing conflict in husband-wife purchase decision making : perceived fairness and spousal influence dynamics
Su, Chenting; Zhou, Kevin Zheng; Zhou, Nan; Li, Julie Juan - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 378-394
Persistent link: https://www.econbiz.de/10003758834
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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
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How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10003436746
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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
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Does relationship quality matter in consumer ethical decision making? : evidence from China
Liu, Zhiqiang; Zeng, Fue; Su, Chenting - In: Journal of business ethics : JOBE 88 (2009), pp. 483-496
Persistent link: https://www.econbiz.de/10003958839
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Managing opportunism in a developing interfirm relationship : the interrelationship of calculative and loyalty commitment
Liu, Yi; Su, Chenting; Li, Yuan; Liu, Ting - In: Industrial marketing management : the international … 39 (2010) 5, pp. 844-852
Persistent link: https://www.econbiz.de/10008737500
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Brand positioning strategy using search engine marketing
Dou, Wenyu; Lim, Kai H.; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
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Cultural change and buyer behavior in China
Bao, Yeqing; Su, Chenting; Zhou, Kevin Zheng - In: Handbook of contemporary marketing in China : theories …, (pp. 173-184). 2011
Persistent link: https://www.econbiz.de/10008987119
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The many faces of trust and guanxi behavior : evidence from marketing channels in China
Shou, Zhigang; Guo, Rui; Zhang, Qiyuan; Su, Chenting - In: Industrial marketing management : the international … 40 (2011) 4, pp. 503-509
Persistent link: https://www.econbiz.de/10009159493
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Going green : how different advertising appeals impact green consumption behavior
Yang, Defeng; Lu, Yue; Zhu, Wenting; Su, Chenting - In: Journal of business research : JBR 68 (2015) 12, pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668