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Social interaction patterns of the elderly consumer
Schiffman, Leon G.
- In:
Marketing education and the real world and Dynamic …
,
(pp. 445-451)
.
1973
Persistent link: https://www.econbiz.de/10003670287
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2
Internet integration into the industrial selling process: a step-by-step approach
Long, Mary M.
;
Tellefsen, Thomas
;
Lichtenthal, J. David
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 676-689
Persistent link: https://www.econbiz.de/10003483621
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Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms
Cole, Michael D.
;
Long, Mary M.
;
Chiagouris, Larry G.
; …
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009485816
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The impact of an international field study on students' learning and consumer ethnocentrism
Long, Mary M.
;
Sandler, Dennis M.
;
Gopalakrishna, Pradeep
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 704-713
Persistent link: https://www.econbiz.de/10009388763
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5
The consumption of online news : the relationship of attitudes toward the site and credibility
Chiagouris, Larry
;
Long, Mary M.
;
Plank, Richard E.
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 528-547
Persistent link: https://www.econbiz.de/10003800840
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Short-term field study programs : a holistic and experiential approach to learning
Long, Mary M.
;
Sandler, Dennis M.
;
Topol, Martin T.
- In:
Journal of teaching in international business
28
(
2017
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10011780087
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7
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
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8
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1997
-
6. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10000608640
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9
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1994
-
5th ed
Persistent link: https://www.econbiz.de/10000423428
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10
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1983
-
2. ed.
Persistent link: https://www.econbiz.de/10000051547
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