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ECONIS (ZBW)
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1
Factors in emerging markets and their impact on first mover advantages
Nakata, Cheryl
;
Sivakumar, K.
-
1995
Persistent link: https://www.econbiz.de/10000922472
Saved in:
2
Role of nonprice variables in intertier competition
Sivakumar, K.
;
Nakata, Cheryl
;
Aggarwal, Praveen
; …
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
Saved in:
3
Fix it or leave it? : customer recovery from self-service technology failures
Zhu, Zhen
;
Nakata, Cheryl
;
Sivakumar, K.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009732748
Saved in:
4
Instituting the marketing concept in a multinational setting: the role of national culture
Nakata, Cheryl
;
Sivakumar, K.
-
2006
Persistent link: https://www.econbiz.de/10003410825
Saved in:
5
The environmental turbulence concept in marketing : a look back and a look ahead
Chatterjee, Lagnajita
;
Feng, Cong
;
Nakata, Cheryl
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288152
Saved in:
6
The effects of national culture on organizational responses to the marketing concept
Nakata, Cheryl
-
1999
Persistent link: https://www.econbiz.de/10001391117
Saved in:
7
Going beyond Hofstede : why we need to and how
Nakata, Cheryl
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 3-15)
.
2009
Persistent link: https://www.econbiz.de/10003864752
Saved in:
8
Reflexive considerations of culture theories in global marketing
Nakata, Cheryl
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 247-277)
.
2009
Persistent link: https://www.econbiz.de/10003864794
Saved in:
9
Design thinking for innovation : considering distinctions, fit, and use in firms
Nakata, Cheryl
- In:
Business horizons
63
(
2020
)
6
,
pp. 763-772
Persistent link: https://www.econbiz.de/10012388357
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10
Asymmetric quality tier competition : an alternative explanation
Sivakumar, K.
-
1997
Persistent link: https://www.econbiz.de/10000977760
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