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Consumer associative networks as process-tracing measures of brand feedback effects
Henderson, Geraldine Rosa
-
2004
Persistent link: https://www.econbiz.de/10002248715
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2
Diversity issues in consumer psychology
Williams, Jerome D.
;
Lee, Wei-Na
;
Henderson, Geraldine Rosa
- In:
Handbook of consumer psychology
,
(pp. 877-912)
.
2008
Persistent link: https://www.econbiz.de/10003716277
Saved in:
3
The global hip-hop diaspora : understanding the culture
Motley, Carol M.
;
Henderson, Geraldine Rosa
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003717202
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4
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
5
Discrimination and injustice in the marketplace : they come in all sizes, shapes, and colors
Williams, Jerome D.
;
Henderson, Geraldine Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 171-189)
.
2012
Persistent link: https://www.econbiz.de/10009260777
Saved in:
6
Gifts and gifting in online communities
Bradford, Tonya Williams
;
Grier, Sonya A.
;
Henderson, …
-
2012
Persistent link: https://www.econbiz.de/10009768171
Saved in:
7
Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine
;
Adkins, Natalie Ross
;
Mueller, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
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8
From exclusion to inclusion : an introduction to the special issue on marketplace diversity and inclusion
Henderson, Geraldine Rosa
;
Williams, Jerome D.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 1-5
Persistent link: https://www.econbiz.de/10009775003
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9
Special section: Advances in business research in Latin American studies
Guzman, Francisco
(
contributor
);
Huff, Lenard C.
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 397-462
Persistent link: https://www.econbiz.de/10009720239
Saved in:
10
The Ian's pizza tribe : reconceptualizing cross-cultural research in the digital age
Henderson, Geraldine Rosa
;
Guzman, Francisco
;
Huff, …
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10009720344
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