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Advertising Creativity Matters
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Advertising
37
Werbung
36
Consumer behaviour
31
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Advertising effects
27
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27
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11
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Rosengren, Sara
59
Dahlén, Micael
45
Eisend, Martin
9
Thorbjørnsen, Helge
9
Colliander, Jonas
7
Modig, Erik
7
Törn, Fredrik
5
Baines, Paul
4
Campbell, Colin L.
4
Lange, Fredrik
4
Liljedal, Karina T.
4
Antonetti, Paolo
3
Fill, Chris
3
Fröberg, Emelie
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Karsberg, John
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Choungprayoon, Tanetpong
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ICORIA <17., 2018, Valencia>
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Journal of advertising : official publication of the American Academy of Advertising
12
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International journal of advertising : the review of marketing communications
7
Journal of retailing and consumer services
6
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4
International journal of advertising : the quarterly review of marketing communications
4
European Advertising Academy
3
European journal of marketing : EJM
3
Journal of current issues and research in advertising : JCIRA
2
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2
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SSE working paper series in business administration
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Advertising in new formats and media : current research and implications for marketers
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EAA Series
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of marketing education : JME
1
Journal of retailing
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Journal of service management
1
Journal of service research
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
Springer Gabler Research
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
OLC EcoSci
25
Other ZBW resources
9
RePEc
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USB Cologne (EcoSocSci)
3
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1
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
2
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
3
Private sector data for understanding public behaviors in crisis : the case of COVID-19 in Sweden
Wetter, Erik
;
Rosengren, Sara
;
Törn, Fredrik
-
2020
-
Version 1.1
Persistent link: https://www.econbiz.de/10012200929
Saved in:
4
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
5
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
Saved in:
6
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
7
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
10
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
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