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Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries
Albaum, Gerald; Yu, Julie; Wiese, Nila M.; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10003979378
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Attitudes of migrants towards foreign-made products : an exploratory study of migrants in Australia
Poon, Patrick; Evangelista, Felicitas; Albaum, Gerald - In: The journal of consumer marketing 27 (2010) 1, pp. 35-42
Persistent link: https://www.econbiz.de/10003942084
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Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
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Measuring social values : a multi-item adaption to the List of Values (MILOV)
Herche, Joel - 1994
Persistent link: https://www.econbiz.de/10000888166
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Business in emerging Latin America
Robles, Fernando. - 2015
pt. 1. The emerging Latin American region -- pt. 2. Culture and managerial styles in Latin America -- pt. 3. Strategies for Latin markets -- pt. 4. Challenges for the future of business in Latin America.
Persistent link: https://www.econbiz.de/10013183565
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Internationales Marketing und Exportmanagement
Albaum, Gerald; Strandskov, Jesper; Duerr, Edwin - 2001 - 3. Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10002152080
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Fundamentals of marketing research
Smith, Scott M.; Albaum, Gerald - 2005
The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...
Persistent link: https://www.econbiz.de/10002030705
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Qualitative insights into the international new venture creation process
Evangelista, Felicitas - In: Journal of international entrepreneurship 3 (2006) 3, pp. 179-198
Persistent link: https://www.econbiz.de/10003334750
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Economic and political freedom and market alienation : a comparative study of Bulgaria, China, and the United States
Derleth, James; Herche, Joel - In: Journal of euromarketing 14 (2005) 3, pp. 83-98
Persistent link: https://www.econbiz.de/10002884415
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A stakeholder managed business is a good business
Murphy, Brian B. - 2005
Persistent link: https://www.econbiz.de/10003332246