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Dyad calling behavior : asymmetric power and tie strength dynamics

Shi, Mengze; Yang, Botao; Chiang, Jeongwen - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 63-79

Persistent link: https://www.econbiz.de/10011873136

A Dyad Model of Calling Behaviour with Tie Strength Dynamics

Shi, Mengze; Yang, Botao; Chiang, Jeongwen - 2009

This paper investigates the dynamic relation between callers' social ties and their wireless phone service consumption. We construct a large pair-level panel dataset with information on the number of each pair's common contacts, calling activities, prices, and each caller's characteristics over...

Persistent link: https://www.econbiz.de/10014046201

Are all managers created equal?

Goldfarb, Avi; Yang, Botao - In: Journal of marketing research : JMR 46 (2009) 5, pp. 612-622

Persistent link: https://www.econbiz.de/10003896209

Why we do what we do : a model of activity consumption

Luo, Lan; Ratchford, Brian Thomas; Yang, Botao - In: Journal of marketing research : JMR 50 (2013) 1, pp. 24-43

Persistent link: https://www.econbiz.de/10009715264

Dynamics of consumer adoption of financial innovation : the case of ATM cards

Yang, Botao; Ching, Andrew - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 903-922

Persistent link: https://www.econbiz.de/10010347819

Contesting commercialization : political influence, responsive authoritarianism, and cultural resistance

Yue, Lori Qingyuan; Wang, Jue; Yang, Botao - In: Administrative science quarterly : ASQ 64 (2019) 2, pp. 435-465

Persistent link: https://www.econbiz.de/10012176847

The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis

Lam, Shun Yin; Chiang, Jeongwen; Parasuraman, A. - In: Journal of interactive marketing : a quarterly … 22 (2008) 4, pp. 19-39

Persistent link: https://www.econbiz.de/10003795381

Determining consumers' discount rates with field studies

Yao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 6, pp. 822-841

Persistent link: https://www.econbiz.de/10009688799

Contrasting the drivers of switching intent and switching bhavior in contractual service settings

Wirtz, Jochen; Xiao, Ping; Chiang, Jeongwen; Malhotra, … - In: Journal of retailing 90 (2014) 4, pp. 463-480

Persistent link: https://www.econbiz.de/10010473276

Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration

Robinson, William Thomas - In: The journal of industrial economics 44 (1996) 4, pp. 389-408

Persistent link: https://www.econbiz.de/10001212232