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Creating value through relatio...
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Beziehungsmarketing
25,622
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9,444
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1,703
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Bruhn, Manfred
122
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109
Kumar, V.
82
Huber, Frank
62
Verhoef, Peter C.
58
Han, Heesup
54
Pietrobelli, Carlo
53
Piller, Frank T.
53
Gereffi, Gary
52
Hollebeek, Linda D.
52
Herrmann, Andreas
50
Reichwald, Ralf
48
Bauer, Hans H.
46
Stauss, Bernd
45
Krafft, Manfred
43
Rundle-Thiele, Sharyn
43
Swinnen, Johan F. M.
42
Gil Saura, Irene
41
Palmatier, Robert W.
41
Mattila, Anna S.
40
Kleinaltenkamp, Michael
39
Thaichon, Park
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Grönroos, Christian
38
Reinartz, Werner J.
36
Wiedmann, Klaus-Peter
36
Wildemann, Horst
36
Stock-Homburg, Ruth
35
Swoboda, Bernhard
35
Antràs, Pol
34
Kubacki, Krzysztof
34
Rabellotti, Roberta
34
Hippner, Hajo
33
Mittal, Vikas
33
Prentice, Catherine
33
Smith, Alan D.
33
Vargo, Stephen L.
33
Edvardsson, Bo
32
Eggert, Andreas
32
Gustafsson, Anders
32
Madhani, Pankaj M.
32
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IGI Global
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OECD
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World Bank Group
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Verlag Dr. Kovač
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15
Springer-Verlag GmbH
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FAO
13
Nomos Verlagsgesellschaft
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American Marketing Association
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Springer International Publishing
11
Weltwirtschaftsforum
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Books on Demand GmbH <Norderstedt>
10
Information Resources Management Association
10
World Trade Organization
10
Edward Elgar Publishing
9
Eric Cuvillier <Firma>
8
RWTH Aachen
8
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7
Friedrich-Schiller-Universität Jena
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Haufe-Lexware GmbH & Co. KG
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International Trade Centre
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
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5
Erasmus Research Institute of Management
5
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5
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Journal of business research : JBR
862
Journal of retailing and consumer services
611
Industrial marketing management : the international journal for industrial and high-tech firms
518
SpringerLink / Bücher
413
International journal of hospitality management
316
The journal of business & industrial marketing
252
The journal of services marketing
242
The service industries journal
208
Journal of strategic marketing
192
Journal of the Academy of Marketing Science
183
International journal of electronic customer relationship management : IJECRM
146
Technological forecasting & social change : an international journal
140
International journal of contemporary hospitality management
134
Gabler Edition Wissenschaft
133
Tourism management : research, policies, practice
133
Journal of service management
132
Journal of marketing
131
Journal of marketing management : MM
128
Journal of service research : JSR
125
Journal of travel and tourism marketing
122
Cogent business & management
121
European journal of marketing : EJM
119
Journal of hospitality marketing & management
118
Psychology & marketing
118
The journal of brand management : an international journal
117
Marketing intelligence & planning
114
Asia Pacific journal of marketing and logistics
113
Journal of retailing
111
The journal of product & brand management
110
Springer eBook Collection
106
International journal of production economics
104
Journal of business ethics : JOBE
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Service business
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
Business horizons
89
Springer eBook Collection / Business and Economics
88
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
Other ZBW resources
1,025
RePEc
557
USB Cologne (EcoSocSci)
370
EconStor
103
BASE
85
OLC EcoSci
1
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1
Responding to value pluralism in hybrid organizations
Castellas, Erin I.
;
Stubbs, Wendy
;
Ambrosini, Véronique
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 635-650
Persistent link: https://www.econbiz.de/10012108963
Saved in:
2
Creating value by sharing values : managing stakeholder value conflict in the face of pluralism through discursive justification
Schormair, Maximilian J. L.
;
Gilbert, Dirk Ulrich
- In:
Business ethics quarterly : the journal of the Society …
31
(
2021
)
1
,
pp. 1-36
Persistent link: https://www.econbiz.de/10012404248
Saved in:
3
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
4
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
5
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
6
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
7
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
8
Sustainable touring exploring value creation through social marketing
Henderson, Stephen
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010233203
Saved in:
9
Unlocking the potential of upstream social marketing
Gordon, Ross
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Saved in:
10
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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