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Consumer behaviour
29
Konsumentenverhalten
29
Theorie
13
Theory
13
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
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Article
46
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56
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Pieters, Rik
56
Wedel, Michel
19
Zeelenberg, Marcel
8
Baumgartner, Hans
7
Horen, Femke van
4
Lans, Ralf van der
3
Jong, Martijn G. de
2
Weijters, Bert
2
Zhang, Jie
2
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Bosmans, Anick
1
Botschen, Günther
1
Coelho do Vale, Rita
1
Elsen, Millie
1
Erdem, Tulin
1
Erdem, Tülin
1
Fox, Jean-Paul
1
Giesen, Roxanne I. van
1
Herpen, Erica van
1
Jaspers, Esther D. T.
1
Keller, Kevin Lane
1
Kuksov, Dmitri
1
Lemmens, Aurélie
1
Martinovici, Ana
1
Miceli, Gaetano Nino
1
Ozsomer, Aysegul
1
Pandelaere, Mario
1
Pieters, Constant
1
Robben, Henry S.
1
Satomura, Takuya
1
Shrum, L. J.
1
Sánchez, Isabel
1
Teixeira, Thales
1
Teixeira, Thales S.
1
Thelen, Eva M.
1
Vale, Rita Coelho do
1
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Center for Economic Research <Tilburg>
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Journal of marketing research : JMR
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Discussion paper / Center for Economic Research, Tilburg University
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Advances in services marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic literature
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Psychology & marketing
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Sage handbook of advertising
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
OLC EcoSci
45
RePEc
37
USB Cologne (EcoSocSci)
4
Other ZBW resources
3
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1
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 615-631
Persistent link: https://www.econbiz.de/10010226766
Saved in:
2
Bidirectional dynamics of materialism and loneliness : not just a vicious cycle
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 283-299
Persistent link: https://www.econbiz.de/10010383248
Saved in:
3
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
4
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
5
Wasting a window of opportunity : anticipated and experienced regret in intention-behavior consistency
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10000168286
Saved in:
6
Goal-directed consumer behavior : motivation, volition, and affect
Baumgartner, Hans
;
Pieters, Rik
- In:
Handbook of consumer psychology
,
(pp. 367-392)
.
2008
Persistent link: https://www.econbiz.de/10003716210
Saved in:
7
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
8
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
9
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
10
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
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