This study conducted in Saudi Arabia, examines the degree of emphasis laid by manufacturing firms on their marketing strategy and other functional strategies. The study also investigates the relationship between marketing strategy and firm's performance. Further investigations include an...

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

In the current dynamic market environment, small and medium enterprises (SMEs) face the daunting task of competing against established players and navigating rapid change. Drawing upon the Resource Advantage Theory (R-A Theory), this paper tries to investigate the influence of strategic...

The impact of social media (SM) on small and medium businesses (SMEs) has received less focus, and the literature is mixed. This study examines how external SM utilization (ESMU) affects the performance of Saudi SMEs. According to contingency theory, ESMU and market orientation (MO) are expected...