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A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory

Phillips, Joan M.; Reynolds, Thomas J. - In: Qualitative market research : an international journal 12 (2009) 1, pp. 83-99

Persistent link: https://www.econbiz.de/10003828392

The Strata model predicting advertising effectiveness : a neural-network approach enhances predictability of consumer decision making

Reynolds, Thomas J.; Phillips, Joan M. - In: Journal of advertising research 59 (2019) 3, pp. 268-280

Persistent link: https://www.econbiz.de/10012118859

Using examples to increase recall in self-administered questionnaires

Phillips, Joan M. - In: International journal of market research 63 (2021) 6, pp. 738-753

Persistent link: https://www.econbiz.de/10012794284

Leadership of the nonprofit strategy development process

Reynolds, Thomas J. - In: Improving leadership in nonprofit organizations, (pp. 207-218). 2009

Persistent link: https://www.econbiz.de/10003800368

Growth and structure of employment

Reynolds, Thomas J. - In: The economy of New Jersey : a report prepared for the …, (pp. 116-149). 1958

Persistent link: https://www.econbiz.de/10002696126

How suppliers affect trust with their customers : the role of salesperson job satisfaction and perceived customer importance

Bradford, Kevin D.; Crant, J. Michael; Phillips, Joan M. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 383-394

Persistent link: https://www.econbiz.de/10003897876

Reporting About Others' Behavior : The Role of Judgment Strategy, Knowledge, and Regularity

Phillips, Joan M.; Bickart, Barbara A.; Menon, Geeta - 2008

Many surveys rely on peoples' ability to report accurately about others' behavior. However, the mechanism by which this is done is not well understood. We test a conceptual model that posits the processes by which respondents answer questions about others and the accuracy of such reports....

Persistent link: https://www.econbiz.de/10014054461

Laddering theory, method, analysis and interpretation

Reynolds, Thomas J.; Gutman, Jonathan - 2009

Persistent link: https://www.econbiz.de/10003793892

Understanding consumers' cognitive structures : implications for advertising strategy

Olson, Jerry C.; Reynolds, Thomas J. - In: Advertising and consumer psychology, (pp. 77-90). 1983

Persistent link: https://www.econbiz.de/10002586670

Laddering : extending the repertory grid methodology to construct attribute-consequence-value hierarchies

Reynolds, Thomas J.; Gutman, Jonathan - In: Personal values and consumer psychology, (pp. 155-167). 1984

Persistent link: https://www.econbiz.de/10002696127