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Burmann, Christoph
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41
Rahman, Zillur
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Phau, Ian
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39
Bang, Nguyen
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37
Tomczak, Torsten
37
Corsten, Hans
35
Foroudi, Pantea
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Romaniuk, Jenni
33
Uggla, Henrik
33
Ko, Eunju
32
Rubalcaba-Bermejo, Luis
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Schmidt, Holger J.
32
Ind, Nicholas
31
MacInnis, Deborah J.
31
Herrmann, Andreas
30
Cuadrado Roura, Juan R.
29
Dawes, John
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Daniels, Peter W.
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Kaiser, Ulrich
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6
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6
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Journal of business research : JBR
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SpringerLink / Bücher
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Journal of retailing and consumer services
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The service industries journal
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Psychology & marketing
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European journal of marketing : EJM
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing intelligence & planning
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Journal of strategic marketing
118
Springer eBook Collection
118
Asia Pacific journal of marketing and logistics
114
Journal of marketing
114
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Journal of advertising research
109
Journal of marketing communications
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Journal of the Academy of Marketing Science
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95
Research
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The Trademark reporter
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NBER working paper series
82
Marketing letters : a journal of research in marketing
80
Innovatives Markenmanagement
78
International journal of internet marketing and advertising : IJIMA
77
Journal of promotion management : innovations in planning and applied research
77
International journal of production economics
76
International marketing review
76
Journal of fashion marketing and management
76
Journal of service management
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
74
Tourism management : research, policies, practice
74
Journal of promotion management : JPM
73
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,283
Other ZBW resources
537
RePEc
524
EconStor
329
BASE
63
ArchiDok
22
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1
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
2
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
3
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
4
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
5
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
6
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
7
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
8
Die zunehmende Bedeutung von Dienstleistungsmarken
Bruhn, Manfred
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 213-225)
.
2001
Persistent link: https://www.econbiz.de/10001572317
Saved in:
9
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
10
The effects of
brand
identity on
brand
performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
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