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ECONIS (ZBW)
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1
From Little's law to marketing science : essays in honor of John D.C. Little
Hauser, John R.
(
ed.
);
Urban, Glen L.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011389473
Saved in:
2
A model of adaptive control of promotional spending
Little, John D. C.
- In:
Operations research
14
(
1966
)
6
,
pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
Saved in:
3
Adaptive control systems in marketing
Little, John D. C.
- In:
How much to spend for advertising
,
(pp. 111-122)
.
1969
Persistent link: https://www.econbiz.de/10002378597
Saved in:
4
Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
Saved in:
5
Branch and bound methods for combinatorial problems
Little, John D. C.
- In:
Operations research and the design of management …
,
(pp. 118-133)
.
1967
Persistent link: https://www.econbiz.de/10002378624
Saved in:
6
Brandaid : a marketing - mix model
Little, John D. C.
- In:
Operations research
23
(
1975
)
4
,
pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
Saved in:
7
Decision support for marketing management
Little, John D. C.
-
1978
Persistent link: https://www.econbiz.de/10002378730
Saved in:
8
Entscheidungsunterstützung für Marketingmanager
Little, John D. C.
- In:
Journal of business economics : JBE
49
(
1979
)
11
,
pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
Saved in:
9
Mathematical techniques : mathematical programming
Little, John D. C.
- In:
Operations research for public systems
,
(pp. 199-206)
.
1967
Persistent link: https://www.econbiz.de/10002378789
Saved in:
10
A model of adaptive control of promotional spending
Little, John D. C.
- In:
Applications of management sciences in marketing
,
(pp. 117-143)
.
1970
Persistent link: https://www.econbiz.de/10002378847
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