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Why, when, and how personal control impacts information processing : a framework
Chaxel, Anne-Sophie - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 179-197
Persistent link: https://www.econbiz.de/10011521972
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How misinformation taints our belief system : a focus on belief updating and relational reasoning
Chaxel, Anne-Sophie - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 370-373
Persistent link: https://www.econbiz.de/10013177960
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How persuasive messages can influence behavior without awareness
Russo, J. E.; Chaxel, Anne-Sophie - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 338-342
Persistent link: https://www.econbiz.de/10008658287
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A goal-priming approach to cognitive consistency : applications to judgment
Chaxel, Anne-Sophie; Russo, J. Eduward; Wiggins, Catherine - In: Journal of behavioral decision making 29 (2016) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10011485171
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The impact of a limited time perspective on information distortion
Chaxel, Anne-Sophie; Wiggins, Catherine; Xie, Jieru - In: Organizational behavior and human decision processes : … 149 (2018), pp. 35-46
Persistent link: https://www.econbiz.de/10011948911
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Rhetorical history and strategic marketing : the example of Starbucks
Volle, Pierre - In: Journal of historical research in marketing 14 (2022) 1, pp. 111-129
Persistent link: https://www.econbiz.de/10012880740
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Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
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CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œvre et performance organisationnelle
Meyer-Waarden, Lars; Volle, Pierre - In: Recherche et applications en marketing 27 (2012) 4, pp. 3-9
Persistent link: https://www.econbiz.de/10010199785
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Principes, modalités, apports et limites de la Design Science Research en marketing : application illustrative au pilotage des parcours clients
Jacob, Florence; Pez, Virginie; Volle, Pierre - In: Recherche et applications en marketing : RAM 37 (2022) 2, pp. 3-32
Persistent link: https://www.econbiz.de/10013174985
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Shifting to phygital experience management with design science : a six-step method to manage customer journeys
Jacob, Florence; Pez, Virginie; Volle, Pierre - In: Journal of strategic marketing 31 (2023) 5, pp. 961-982
Persistent link: https://www.econbiz.de/10014305060