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A social marketing approach to...
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Consumer behaviour
31
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31
Social marketing
22
Social Marketing
21
Beziehungsmarketing
12
Relationship marketing
12
Dienstleistungsqualität
11
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Australien
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social marketing
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Russell-Bennett, Rebekah
72
Previte, Josephine
31
Letheren, Kate
10
Zainuddin, Nadia
10
Mulcahy, Rory
8
Drennan, Judy
7
Baron, Steve
6
Gordon, Ross
6
Gurrieri, Lauren
6
Härtel, Charmine E. J.
5
Brennan, Linda
4
Fisk, Raymond P.
4
Gallegos, Danielle
4
Parkinson, Joy
4
Brace-Govan, Jan
3
Chell, Kathleen
3
Fry, Marie-Louise
3
Glavas, Charmaine
3
Leo, Cheryl
3
McAndrew, Ryan
3
Mortimer, Gary
3
Rosenbaum, Mark
3
Rosenbaum, Mark S.
3
Tombs, Alastair
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Whittaker, Lucas
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Worthington, Steve
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Andrews, Lynda
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Dulleck, Uwe
2
Gould, Stephen J.
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Hamilton, Robyn
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Kietzmann, Jan
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Lefebvre, R. Craig
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Mahr, Dominik
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McColl-Kennedy, Janet R.
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Odekerken-Schröder, Gaby
2
Pomfret, Liam
2
Prothero, Andrea
2
Raciti, Maria M.
2
Randle, Melanie
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Rundle-Thiele, Sharyn
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The journal of services marketing
17
Journal of business research : JBR
7
Australasian marketing journal
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Health marketing quarterly
5
Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing : EJM
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of service theory and practice
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Journal of macromarketing
2
Journal of nonprofit & public sector marketing
2
Journal of service management
2
Psychology & marketing
2
Social marketing and behaviour change : models, theory and applications
2
Business horizons
1
Contemporary issues in social marketing
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Covid economics : vetted and real-time papers
1
Energy policy
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
1
International journal of internet and enterprise management : IJIEM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Social Marketing
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Prometheus : critical studies in innovation
1
Research companion to emotion in organizations
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
Other ZBW resources
59
OLC EcoSci
16
BASE
11
RePEc
3
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1
Conceptualising value creation for social change management
Russell-Bennett, Rebekah
;
Previte, Josephine
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
Saved in:
2
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
3
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
Saved in:
4
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
5
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
6
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
7
Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect
Russell-Bennett, Rebekah
;
Gallegos, Danielle
;
Previte, …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 66-74)
.
2014
Persistent link: https://www.econbiz.de/10010477282
Saved in:
8
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
9
Designing a medicalized wellness service : balancing hospitality and hospital features
Russell-Bennett, Rebekah
;
Glavas, Charmaine
;
Previte, …
- In:
The service industries journal
37
(
2017
)
9/10
,
pp. 657-680
Persistent link: https://www.econbiz.de/10011718020
Saved in:
10
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Mulcahy, Rory
- In:
Journal of business research : JBR
99
(
2019
),
pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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