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An investigation of country-of-origin effect using correspondence analysis : a cross-national context
Hsieh, Ming Huei - 2007
Persistent link: https://www.econbiz.de/10003541358
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Gay men's identity attempt pathway and its implication on consumption
Hsieh, Ming Huei; Wu, Shu Ling - In: Psychology & marketing 28 (2011) 4, pp. 388-416
Persistent link: https://www.econbiz.de/10008989361
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Leader driven organizational adaptation
Seah, Melody; Hsieh, Ming Huei; Huang, Hsiu Ying - In: Management decision : MD 52 (2014) 8, pp. 1410-1432
Persistent link: https://www.econbiz.de/10010422403
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An international branding strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying; Hsieh, Ming Huei - In: Marketing intelligence & planning 29 (2011) 6, pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
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How to design contests and motivate participants to engage in crowd innovation contests
Tseng, Fang-Mei; Weng, Ju-Yin; Liu, Fang-Wen; Hsieh, … - In: The international journal of management education 20 (2022) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10013535968
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Market innovation as an institutional reconciliation process : two individual-level case studies
Lee, Chu-Heng; Hsieh, Ming Huei - In: Journal of business research : JBR 169 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014468544