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Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian; Eagle, Lynne C. - In: International review on public and nonprofit marketing … 5 (2008) 2, pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
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It's not what you know but who you know that's important : the influence of social networks on communities
Kemp, Gillian - In: International journal of consumer studies 34 (2010) 3, pp. 326-332
Persistent link: https://www.econbiz.de/10003977558
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Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001550898
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Building brands or bolstering egos? : A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne - 1999
Persistent link: https://www.econbiz.de/10001529821
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Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001674897
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The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph; Bulmer, Sandy; Eagle, Lynne C. - 2005
Persistent link: https://www.econbiz.de/10003332093
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The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta; Arin, Kerim Peren; Rose, Lawrence Craig; … - 2008
Persistent link: https://www.econbiz.de/10003792323
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003792325
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Medicalization and marketing
Brennan, Ross; Eagle, Lynne C.; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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Regulation of nutrition and health claims in advertising
Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10003688979