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Das mobile Internet als Vertri...
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Distribution channel
4,836
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4,834
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1,674
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1,674
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1,226
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1,225
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Mobile business
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Online-Marketing
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Yan, Ruiliang
25
Heinemann, Gerrit
24
Neslin, Scott A.
20
Schögel, Marcus
20
Stern, Louis W.
20
Schramm-Klein, Hanna
19
Anderson, Erin
18
Zaccour, Georges
18
Ahlert, Dieter
16
Verhoef, Peter C.
16
Chen, Ying-Ju
15
Coughlan, Anne T.
15
Cebollada, Javier
14
Sajad Rezaei
14
Shankar, Venkatesh
14
Niu, Baozhuang
13
Pei, Zhi
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Chen, Jing
12
Jerath, Kinshuk
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Karray, Salma
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11
Li, Guo
11
Sethi, Suresh
11
Tan, Yong
11
Verboven, Frank
11
Zhuang, Guijun
11
Breitner, Michael H.
10
Brown, James R.
10
Cheng, T. C. E.
10
Cui, Tony Haitao
10
Hudetz, Kai
10
Ingene, Charles A.
10
Jiang, Baojun
10
Liang, Liang
10
Martín Herrán, Guiomar
10
Matsui, Kenji
10
Rosenbloom, Bert
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National Bureau of Economic Research
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Erasmus Research Institute of Management
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Books on Demand GmbH <Norderstedt>
4
Japan / Tōkeikyoku
4
Eric Cuvillier <Firma>
3
Europäische Kommission
3
Springer International Publishing
3
Springer-Verlag GmbH
3
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2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Chamber of Commerce of the United States of America
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Frankreich / Direction des Statistiques d'Entreprises
2
Friedrich-Schiller-Universität Jena
2
Hoofbedrijfschap Detailhandel
2
Information Resources Management Association
2
International Trade Centre
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Julius-Maximilians-Universität Würzburg
2
Multikonferenz Wirtschaftsinformatik <2008, Garching b. München>
2
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2
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2
World Bank
2
APP-fahren mit digital vernetzten ÖV-Angeboten <Veranstaltung> <2017, Dresden>
1
Agrárgazdasági Kutató és Informatikai Intézet
1
American Marketing Association
1
Australia Japan Research Centre
1
Banco Centroamericano de Integración Económica
1
Basler Bankentag <6, 1998, Basel>
1
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Journal of retailing and consumer services
168
European journal of operational research : EJOR
113
International journal of production economics
99
Journal of business research : JBR
94
Journal of retailing
85
Management science : journal of the Institute for Operations Research and the Management Sciences
68
SpringerLink / Bücher
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing channels : ... distribution systems, strategy, and management
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of production research
52
Transportation research / E : an international journal
49
Omega : the international journal of management science
39
Journal of marketing
38
The international review of retail, distribution and consumer research
38
Journal of marketing research : JMR
34
International journal of retail & distribution management
32
Information systems research : ISR
30
Handbuch Multi-Channel-Marketing
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of the Academy of Marketing Science
28
Production and operations management : the flagship research journal of the Production and Operations Management Society
25
Technological forecasting & social change : an international journal
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Production and operations management : an international journal of the Production and Operations Management Society
23
Europäische Hochschulschriften / 5
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Electronic commerce research
21
Marketing letters : a journal of research in marketing
21
International journal of networking and virtual organisations : IJNVO
20
International journal of retail and distribution management
20
Manufacturing & service operations management : M & SOM
20
The journal of business & industrial marketing
20
Gabler Edition Wissenschaft
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
19
International journal of business information systems : IJBIS
18
Springer eBook Collection
18
International journal of hospitality management
17
International journal of logistics : research and applications
17
The marketing channel : a conceptual viewpoint
17
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
178
USB Cologne (business full texts)
110
RePEc
84
EconStor
19
Other ZBW resources
8
BASE
6
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1
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
2
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
3
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
4
Mobile Learning mit der E-Plus TRAININGSAKADEMIE
Alì, Frank Stefan
;
Krane, Svenja
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 209-224)
.
2014
Persistent link: https://www.econbiz.de/10010422779
Saved in:
5
Crafting experiential value via smartphone apps channel
Sajad Rezaei
;
Naser Valaei
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
Saved in:
6
On the relationship between print and mobile channels for newspapers
Winter, Patrick
;
Alpar, Paul
- In:
Electronic markets : the international journal on …
28
(
2018
)
1
,
pp. 79-92
Persistent link: https://www.econbiz.de/10011874089
Saved in:
7
Analysis of Stop-and-Wait ARQ for a wireless channel
De Vuyst, Stijn
;
Tworus, Krzysztof
;
Wittevrongel, Sabine
; …
- In:
4OR : a quarterly journal of operations research
7
(
2009
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003824826
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8
Mobile Retail Services : innovative mobile Dienste im Rahmen des Multi-Channel-Retailings
Schürmann, Frank
-
2013
Persistent link: https://www.econbiz.de/10009756644
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9
Channel choices and revenue logics of software companies developing mobile games
Rajala, Risto
;
Rossi, Matti
;
Tuunainen, Virpi Kristiina
; …
- In:
Managing business in a multi-channel world : success …
,
(pp. 220-234)
.
2005
Persistent link: https://www.econbiz.de/10003121070
Saved in:
10
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
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