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Do target and non-target ethni...
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Werbung
12,353
Ethnische Gruppe
10,525
Ethnic group
10,483
Advertising
9,704
Youth
8,665
Jugendliche
8,622
Werbewirkung
7,743
Advertising effects
7,664
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6,064
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6,063
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3,836
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3,726
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2,803
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2,788
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2,353
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2,170
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1,581
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1,512
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1,512
Migranten
1,437
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1,437
Marketingmanagement
1,257
Marketing management
1,251
Großbritannien
1,200
Markenimage
1,197
Brand image
1,183
Indien
1,167
Gender
1,150
India
1,145
Geschlecht
1,116
United Kingdom
1,100
Ethnische Diskriminierung
1,096
Ethnic discrimination
1,092
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Free
9,653
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8,260
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183
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1
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790
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46
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31
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Zimmermann, Klaus F.
142
Zenou, Yves
79
Pelsmacker, Patrick de
77
Grossman, Michael
76
Constant, Amelie
71
Gierl, Heribert
68
Kaiser, Harry M.
68
Gang, Ira N.
65
Eisend, Martin
59
Epstein, Gil S.
57
Fairlie, Robert W.
57
Chaloupka, Frank J.
55
Taylor, Charles Raymond
48
Kahanec, Martin
47
Esch, Franz-Rudolf
46
Tekin, Erdal
45
Dustmann, Christian
43
Sabia, Joseph J.
43
Bauer, Hans H.
41
Baert, Stijn
40
Dave, Dhaval
40
Levine, Phillip B.
40
Salvanes, Kjell G.
40
Borjas, George J.
39
Kaestner, Robert
39
Dens, Nathalie
38
Saffer, Henry
38
Markowitz, Sara
37
Chan, Kara
36
Heckman, James J.
36
Septianto, Felix
36
Diehl, Sandra
35
Anderson, Simon P.
34
Neumark, David
34
Patacchini, Eleonora
34
Sutter, Matthias
34
Wilbur, Kenneth C.
33
Alesina, Alberto
32
Anderson, D. Mark
31
Fletcher, Jason
31
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National Bureau of Economic Research
520
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79
OECD
75
World Bank
37
World Bank Group
25
Ungarn / Központi Statisztikai Hivatal
23
Europäische Kommission
20
Zentralausschuss der Werbewirtschaft
18
European Centre for the Development of Vocational Training
15
Weltbank
15
Forschungsinstitut zur Zukunft der Arbeit
14
Indien / Registrar General
14
USA / Bureau of the Census
12
Axel-Springer-Verlag
11
Deutsche Shell-Aktiengesellschaft / Jugendwerk
11
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
Nordic Council of Ministers
11
American Marketing Association
10
Institut für Demoskopie Allensbach
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
Bertelsmann Stiftung
9
Edward Elgar Publishing
9
European Foundation for the Improvement of Living and Working Conditions
8
IGI Global
8
Springer Gabler <Firma>
8
UNICEF
8
Vereinte Nationen / Department of Economic and Social Affairs
8
Vereinte Nationen / Population Fund
8
European Society for Opinion and Marketing Research
7
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7
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7
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7
SOEP-IS Group
7
Technische Universität Braunschweig
7
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6
Asian Development Bank
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Bundesinstitut für Berufsbildung
6
Bundesstelle für Aussenhandelsinformation
6
Centre for Educational Research and Innovation
6
Deutsche Werbewissenschaftliche Gesellschaft
6
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Discussion paper series / IZA
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NBER working paper series
515
Journal of advertising research
428
Working paper / National Bureau of Economic Research, Inc.
424
NBER Working Paper
421
IZA Discussion Paper
407
Journal of business research : JBR
359
Journal of advertising : official publication of the American Academy of Advertising
308
International journal of advertising : the quarterly review of marketing communications
276
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
239
Young consumers : insight and ideas for responsible marketers
210
Journal of advertising
180
Psychology & marketing
178
Discussion paper / Centre for Economic Policy Research
160
Journal of promotion management : JPM
151
Journal of retailing and consumer services
151
SpringerLink / Bücher
149
CESifo working papers
131
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
European journal of marketing : EJM
116
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Journal of marketing research : JMR
105
Working paper
105
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing
93
Economics of education review
90
Journal of health economics
90
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
88
International journal of consumer studies
87
International journal of internet marketing and advertising : IJIMA
87
Journal of vocational behavior
87
Health marketing quarterly
86
Applied economics
84
The American economic review
84
Economics letters
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Marketing : ZFP ; journal of research and management
81
Discussion papers / CEPR
80
Journal of career development
80
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
3,932
RePEc
1,609
EconStor
850
BASE
99
ArchiDok
84
USB Cologne (business full texts)
47
Other ZBW resources
31
OLC EcoSci
21
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1
Can ethnically targeted
advertising
work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
2
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
A content analysis of television food
advertising
to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
4
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
Endorser ethnicity impact on
advertising
effectiveness : effects of the majority vs. minority status of the target audience
Sobh, Rana
;
Soltan, Khaled
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 634-647
Persistent link: https://www.econbiz.de/10011914773
Saved in:
6
Ethnic media
advertising
effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
7
Targeting without alienating : multicultural
advertising
and the subtleties of targeted
advertising
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
Saved in:
8
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
9
Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum
;
Sri Hartini
;
Sri Gunawan
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
Saved in:
10
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
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