Narrow search
Showing 1 - 10 of 49
Cover Image
How banner ads can be effective : investigating the influences of exposure duration and banner ad complexity
Wang, Kai-yu; Shih, Eric; Peracchio, Laura A. - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10009722514
Cover Image
How do young children learn to be consumers? : A script-processing approach
Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10001119382
Cover Image
Tell me a story : crafting and publishing research in consumer psychology
Peracchio, Laura A.; Escalas, Jennifer Edson - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 197-204
Persistent link: https://www.econbiz.de/10003770727
Cover Image
The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010
Persistent link: https://www.econbiz.de/10003933252
Cover Image
Bicultural-bilingguals : the effect of cultural frame switching on translation equivalence
Ringberg, Torsten V.; Luna, David; Reihlen, Markus; … - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10003972763
Cover Image
Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
Cover Image
The role of thin slice judgments in retail environments
Wang, Kai-Wu; Peracchio, Laura A.; Luna, David - In: Brick & mortar shopping in the 21st century, (pp. 17-32). 2008
Persistent link: https://www.econbiz.de/10003618144
Cover Image
Why did I eat that? : perspectives on food decision making and dietary restraint
Bublitz, Melissa G.; Peracchio, Laura A.; Block, Lauren G. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10008658307
Cover Image
"Curating" the JCP special issue on aesthetics in consumer psychology : an introduction to the aestethics issue
Patrick, Vanessa M.; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 393-397
Persistent link: https://www.econbiz.de/10009523680
Cover Image
Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.; Peracchio, Laura A. - In: Journal of business research : JBR 68 (2015) 12, pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520