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Missing the mark : advertising...
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Consumer behaviour
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Faber, Ronald J.
18
Duff, Brittany R. L.
13
Chinchanachokchai, Sydney
4
O'Guinn, Thomas C.
4
Huh, Jisu
3
Sar, Sela
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Stafford, Marla Royne
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Ahn, Regina
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Anghelcev, George
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Cho, Soyoen
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Clayton, Russell B.
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Hanson-Rasmussen, Nancy
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Hayes, Jameson L.
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Lutchyn, Yuliya A.
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Segijn, Claire M.
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Shin, Wonsun
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Vohs, Kathleen D.
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Wang, Zongyuan
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International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Journal of current issues and research in advertising
2
Advertising theory
1
Advertising, promotion, and new media
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Digital advertising : theory and research
1
Handbook of consumer psychology
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Journal of consumer marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Psychology & marketing
1
Research in consumer behavior
1
The Routledge companion to digital consumption
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Transformative consumer research for personal and collective well-being
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Coloring outside the lines : suggestions for making advertising theory more meaningful
Faber, Ronald J.
;
Duff, Brittany R. L.
;
Nan, Xiaoli
- In:
Advertising theory
,
(pp. 18-32)
.
2012
Persistent link: https://www.econbiz.de/10009526924
Saved in:
2
Angry birds vs. sudoku : how different types of tasks in multitasking affect ad memory and mind wandering
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 411-424
Persistent link: https://www.econbiz.de/10012695170
Saved in:
3
Distracted mind : the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
;
Faber, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
Saved in:
4
A practical guide to experimental advertising research
Vargas, Patrick T.
;
Duff, Brittany R. L.
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
Saved in:
5
The urge to buy : a uses and gratifications perspective on compulsive buying
Faber, Ronald J.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 177-196)
.
2005
Persistent link: https://www.econbiz.de/10003932980
Saved in:
6
Peeking under the curtain and over the horizon : the reflections of another former editor
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 289-295
Persistent link: https://www.econbiz.de/10011313241
Saved in:
7
Is there a need for speed? : fast animation as context increases product trial intent and self-focus
Duff, Brittany R. L.
;
Sar, Sela
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 262-284
Persistent link: https://www.econbiz.de/10011342935
Saved in:
8
Jack of all trades, master of ... some? : multitasking in digital consumers
Chinchanachokchai, Sydney
;
Duff, Brittany R. L.
- In:
The Routledge companion to digital consumption
,
(pp. 367-377)
.
2013
Persistent link: https://www.econbiz.de/10009690717
Saved in:
9
Visual perceptions of snack packages among preschool children
Nelson, Michelle R.
;
Duff, Brittany R. L.
;
Ahn, Regina
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
Saved in:
10
Introducing a special issue on advertising & corporate social responsibility : editorial
Hayes, Jameson L.
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 205-209
Persistent link: https://www.econbiz.de/10013207289
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