Is there a need for speed? : fast animation as context increases product trial intent and self-focus
Brittany R. L. Duff and Sela Sar
| Year of publication: |
2015
|
|---|---|
| Authors: | Duff, Brittany R. L. ; Sar, Sela |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 262-284
|
| Subject: | context effects | excitation transfer | advertising circular | animation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011342935