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Gbadamosi, Ayantunji
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Taura, Nasiru D.
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Igwe, Paul Agu
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African journal of business and economic research : AJBER
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International journal of business and emerging markets : IJBEM
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Digital entrepreneurship in Sub-Saharan Africa : challenges, opportunities and prospects
4
International journal of entrepreneurship and small business
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Journal of African business
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Gender in management : an international journal
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2
Qualitative market research : an international journal
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SAGE course companions
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SAGE key concepts
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2
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1
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1
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1
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1
Handbook of business practices and growth in emerging markets
1
International journal of bank marketing
1
International journal of entrepreneurial behaviour & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of management & enterprise development : IJMED
1
International research handbook on successful women entrepreneurs
1
Journal for global business advancement : JGBA
1
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1
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1
Management decision : MD
1
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New frontiers in hospitality and tourism management in Africa
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Palgrave Studies of Entrepreneurship in Africa
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ECONIS (ZBW)
Other ZBW resources
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OLC EcoSci
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USB Cologne (EcoSocSci)
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RePEc
2
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1
Essentials of marketing
Blythe, Jim
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003718878
Saved in:
2
Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
Saved in:
3
Barriers to diversity : the case of advertising creatives
Blythe, Jim
- In:
Profiting from diversity : the business advantages and …
,
(pp. 241-255)
.
2010
Persistent link: https://www.econbiz.de/10003919126
Saved in:
4
Key concepts in marketing
Blythe, Jim
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003707385
Saved in:
5
Trade fairs as communication : a new model
Blythe, Jim
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003943112
Saved in:
6
Demarketing and marketing : a conceptual discussion
Blythe, Jim
- In:
Demarketing
,
(pp. 212-217)
.
2014
Persistent link: https://www.econbiz.de/10010203252
Saved in:
7
Consumer behaviour
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10010491191
Saved in:
8
Essentials of marketing
Blythe, Jim
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10002157740
Saved in:
9
Marketing
Blythe, Jim
-
2006
Persistent link: https://www.econbiz.de/10003204204
Saved in:
10
Essentials of marketing communications
Blythe, Jim
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003106535
Saved in:
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